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Effect of Virtual Avatars On Real-Life Behavior 189

Betsy Carroll writes "The Stanford research group on virtual teams discusses how the appearance of one's avatar in virtual worlds has an effect on real life behavior in an NPR interview. The researcher they speak with focuses on the concept of vicarious reinforcement for changing behavior. They also talk a bit about identity issues surrounding the avatar and the 'real' physical self."

No problem is so formidable that you can't just walk away from it. -- C. Schulz