They do try to apply the very same deals to PC's and Smartphones. this is exactly how Steam works, and yes I do use steam, but I also never pay full price for any game unless I get it off GOG.com where I actually get to own my game from a functionality perspective. And that is the real gist. With GOG.com I can install my game anywhere and not have to worry about DRM breaking it if I want to play the single player version 20 years from now.
So for me, if they want to lock me into a game on their terms, then that game better be very inexpensive like say movie cheap at $10~$20. So there is a trade off, however I still at least own and fully control my PC, and if MS wants to step on that too much there will be Linux. The market does tend to favor the most open,easy, and compatible systems and right now that is still Microsoft Windows love it or hate it. Linux may be more open that Windows and almost as easy to access now, but it sure as hell is nowhere near compatible, despite things like WINE. I will continue to use Windows but when/if Linux finally steps up I will not hesitate to jump ship.
On the last part, it was sad sarcasm... yes we are losing our rights and ownership to everything as a people and we keep voting in the idiots to do this.