Sorry, I was referring to the grandparent article. However, the original statistic was cited from this report which sorts software by piracy. That's where Armenia is listed as the highest country at 93% and the US is the lowest at 20%. The same list gives a weighted international piracy average of 59.9%, which is high, but is much lower than the 90% that is making the rounds in the press and the number that you gave in your discussion of matchmaking, etc (citation, btw?).
The point of my comments was not to doubt that piracy exists, as it obviously does. But the difference between a country with 93% and a country with 20% must be assumed to be the sum of all the social norms combined (consider that a large chunk of this is most likely made up of businesses and government workers knowingly using pirated or bootlegged software). It may also show just how prosperous the US is, when 80% of software acquired is fully paid for despite 60% of the world's population at large not paying for it.
So again, I think it helps to have a qualified discussion when we're talking about piracy, because every game does not have the same piracy numbers and every country does not have the same social norms around acquiring software. It's not helpful to treat everyone in the US as if they are piratical college students, nor is it helpful to treat the pirates as if they are customers.