I'm not sure why people bring up democracy when the comparison is nonsense. It's not the people making a new law. It's an example of a free market, that's all.
People want to pay nothing, but they want stuff. Producers have the stuff, and they want something for it. Compromise ensues. The world doesn't collapse, it simple re-structures. If what they have is actually in demand, they will find a way for their consumers to pay for it. Otherwise, too bad.
This type of economy is best, because it benefits both the consumer and the producer equally. The problem is, no producer wants this type of economy, as it's no where near as profitable and secure as any that put the balance on their side (just about all of them that allow businesses to exist).
As a member of the "people", there is justified worry about leaving the ad-revenue powered internet behind for something new. New is always scary. The devil you know is much safer feeling than the one you dont. I think everyone realizes this all doesn't run on hopes and dreams, and they haven't really thought of what kind of evil crap those evil companies they are stopping ads from are going to think of if ads aren't working anymore. The train has started already though, and it's not going to stop so it'll be interesting to see what schemes those are in the near future.