you've chosen to cast this in a negative light as against something. the alternative view is that is is promoting a more rational approach to resource utilization. the easiest way to demonstrate this is using something you can relate to: our own behavior.
El Reg writes "As its ten-year-old file system — GFS — struggles to keep up with Gmail, YouTube, and other apps it was never designed to support, Google is brewing a replacement. According to the company, it's two years into a GFS sequel designed specifically for customer-facing apps that require ultra low latency."