No, it's just one of those things that people who work in cancer research are aware of and, eventually, that awareness leaks into the public and the press realizes that the research community knows something the uneducated public would find astounding.
Let me give you a human example of the cost of screening. I was sitting in a mammography waiting room once when a women came in for her screening. The receptionist informed her that she could get screened, but the radiologist was out and she would have to wait a day to get the results. The woman became upset and demanded there be a radiologist present. The receptionist gave the same reply.
Eventually, the woman was sobbing and explaining that, though she was a nurse, false-positive mammograms had sent her in for biopsies three times already. The last time had been 5 years earlier and she simply stopped returning because she couldn't face another biopsy. This was the first time she had got her nerve up to come in for a mammogram again in all that time, and there was no way she could leave that office and not know if anything (false or not) had been found.
And that's not even a case with serious physical costs for screening, "merely" psychological costs: that caused someone to stop getting screened.
Likelihood of a false positive by your tenth mammogram? Nearly 100%. Since you're presumably working in some kind of technological field, you should really realize that technology always has a downside and not assume that anyone recommending shoving less technology down patients throats simply has a profit motive.