I was watching G.I. Joe: Retribution in a theater with a "zero tolerance" cell phone policy, and the jerk in front of me took his phone out and texted several times during the movie. I considered asking him to stop, but I just don't like getting into confrontations. I further considered going and telling a staffer, but I didn't want to miss part of the movie to do it. Also the guy was there with a kid, and I didn't want to be responsible for ruining the kid's movie experience.
I'm just too nice.