Amazon said the problem was not due to issues with its warehouses or staff, but failures on the part of UPS and other shipping partners. It apologized and reimbursed some customers with $20 gift cards, but the debacle underscored for Amazon the disadvantages of relying on third party shippers for its delivery process.
Since then, Amazon has been increasingly investing in its own alternatives, from contracting additional couriers to rolling out its own trucks in some cities.
The latest rumored venture into Amazon shipping has a name: Aerosmith.
An air cargo operation by that name launched in September of this year in Wilmington, Ohio on a trial basis. The operation is being run by the Ohio-based aviation holding company Air Transport Services Group, or ATSG, out of a state-of-the art facility. It's shipping consumer goods for a mysterious client that many believe to be Amazon.