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+ - What Trademark Owners Should Know About Google's A->

Submitted by
jennifersparty
jennifersparty writes "http://www.unboundedition.com/content/view/1754/ Google, the world's largest Internet search engine, has become wildly popular among Internet users, winning polls and awards year after year for its innovative approaches to organizing the vast amounts of information on the Web. Google's free search engine is funded in large part by its online advertising program, AdWords. While AdWords is a lucrative program for both Google and advertisers, it raises issues not only for businesses' intellectual property attorneys but for brand managers as well. AdWords effectively fosters trademark infringement, in turn potentially diminishing brand value. As courts grapple to resolve these issues, the resulting decisions can and will affect the day-to-day business of companies around the world."
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