"As technology becomes more advanced, I am increasingly worried about privacy in all aspects of my life. Unfortunately, whenever I attempt to discuss the matter with my friends, they show little understanding and write me off as a hyper-neurotic IT student. They say they simply don't care that the data they share on social networks may be accessible by others, that some laws passed by governments today might be privacy-infringing and dangerous, or that they shouldn't use on-line banking without a virus scanner and a firewall. Have you ever attempted to discuss data security and privacy concerns with a friend who isn't tech-savvy? How do you convince the average modern user that they should think about their privacy and the privacy of others when turning on their computer?"