1. Choice. Our Web History product is an optional product. Those who don't want it, can opt to not use the product.
2. Transparency. For those users who opt in to the Web History product, we show them their previous queries, so that our users can see all the data that is used to personalize their search results.
3. Control. Our Web History users have the ability to pause Web History at any time, or go back and delete individual items.
4. Data Portability. Our Web History users can export their web history data to another service through an RSS feed.
"The Mets were great in 'sixty eight, The Cards were fine in 'sixty nine, But the Cubs will be heavenly in nineteen and seventy." -- Ernie Banks