I'm not bummed about the $20, but I am bummed about the letter.
I get that costs are going up. But the letter cited three things:
1) cost of fuel
2) prime video
3) prime kindle books
The cost of fuel has not gone up year-over-year. If anything, motor vehicle fuel costs are down a little bit, and anything that's fungible for natural gas has gone down.
So, Prime Video. It's a "free perk" but now you've got to pay for it.
3) Kindle books. I use the Kindle app, but I don't own an Amazon device so I don't even get this. Amazon even knows there's not a hardware kindle linked to my account - they could have tailored the letter.
So, that leaves me with the apparent idea that I need to pay $20 a year for Prime Video, which ain't much to write home about. If I had the imaginary choice, I'd gladly lose access to it for the $20.
But, since I'm smart enough to realize that Prime only appears to be paid for by unicorn farts, I would have appreciated an more forthright letter. I'm not gonna cancel, but the operation seems like it's getting a few cracks.