Actually, as someone who tends towards the conservative side of things, I'm 100% happy to see that Cook said what he did.
That shouldn't be too much of a surprise because...
ROI is not the end-all, be-all of running a company, and worshipping it to the exclusion of all other considerations is a bad thing for any company to do.
.. because it sounds like you're a conservative, not an Objectivist!
. I also like the sustainability movement they're taking... it's not a "surrender" to "government intrusion" as the NCPPR is claiming.
As far as I can tell, the NCPPR argument essentially boils down to: "You think it's the right thing, but it shouldn't be enforced by government fiat. We fear that the government will make it fiat, so doing it yourself is giving in to the government. Therefore, you should oppose what the government wishes." Cutting off your nose to spite your face.