You have no idea how this works, does you? How much you pay for a service has nothing to do with how much it costs to provide a service. It's a matter of how much the market will bear. Why else do you think there are rubes out there still paying for text messages?
In competitive markets what the market will bear is driven by the cost to provide the product. This is true even if you are required by law to by the product. The auto insurance market is very competitive ("15 minutes will save you...")