We will HAPPILY PAY MORE MONEY
You will be paying more money anyway.
The streaming prices are currently being kept low to build the customer base and lure people away from cable TV. Once a critical mass of streaming customers is reached, the content providers will begin raising the prices they charge to the streaming companies.
The content providers have done a similar thing with cable TV (causing most of the monthly price increases). It worked for them with cable TV, they will try it again with streaming.
Netflix is just trying to get their ad placements in place before the content providers start demanding their larger piece of the pie.