BSD is a major commodity ecosystem for end-consumer products. I'd wager that there are more MacBooks and iPods out there running OSX and iOS flavors of BSD than there are Linux ones. They just suck in the server space, though, and that's where Linux cannot at the moment be questioned, let alone defeated.
My FreeBSD servers run just fine, thank-you. I moved those servers from Linux to FreeBSD a number of years ago, and never had the need to look back.