Exactly. First iGoogle, then Reader, two user-friendly, very efficient ways of getting stuff I want to see in front of my beady eyes. Google kills them both, and is constantly begging / pushing me to use Google +, which I have absolutely no wish to use. Both iGoogle and Reader were great examples of things Google did very well. Now they are putting their resources into things that OTHER companies do very well, like Google + and Google Keep.
I have ties to Gmail I need for now, but beyond that I'm not getting involved in Google anything.