The idea that programming is something anyone can learn if they just sit down with a book and type examples is not just offensive to programmers—it’s a dangerously misleading idea
That's funny. Most of the best programmers I know learned (at first) exactly that way.
My first experience with programming was reading a book on BASIC. This was before the widespread availability of personal computers like the Apple II or TRS-80, so I had to work out all the exercises with pencil and paper. This led to a successful career as a programmer, despite the fact that I think I only took one programming course ever (Fortran in college).
I have a friend (still working as a professional software engineer) who first learned by reading a used book on PDP-11 assembly language.
Maybe everybody doesn't need to know how to program. But even if that is true, Jorgenson is still an asshole.