Aha ha ha ha ha ha ha ha ha ha ha ha ha ha ha. I could go on. No, see the highest form of advertising is where the advertiser can create a previously non existing desire for a product. Advertising and marketing should not be conflated as they are, in fact, different things. Marketing is cool, marketing is great, marketing is about getting your product out there, and awareness, and it's hard. Advertising can be a part of that, but advertising can be a whole lot more.
Take the fashion industry as an example. Now don't get me wrong, I'm a big fan of fashion; I have my favourite designers and a strong appreciation for the industry. But tell me, how do brands like Chanel and Louis Vuitton continue to extract such incredible amounts of money from each new generation of (predominately) women? The answer is through clever psychological manipulation. Step 1 is to create beautiful pictures in magazines. Now it is true that the products in question are featured in these pictures, but that is neither hear nor there. These pictures are engaging in their own right; they are aesthetically pleasing, you want to look at them simply because they are beautiful. They are art. The old kind of art, when art was made to please a purchaser rather than for the expression of the artist. But look a little closer, they are more than that. They also show an idea, an ideal perhaps, a utopian world where everything and everyone is beautiful. Who would not want to live in such a world, who would not want to be around such things? Of course, the prices are obscene, you could never possible justify the many thousands of dollars on a handbag or dress. It is a beautiful world, but you are not part of it. If you walk into a Chanel store the assistant will look you up and down and judge, not overtly perhaps, but with a simple understanding. She is of that world and you are of this. Your world is something else, something less, something less beautiful at any rate. Still, you wish you could be part of that world, perhaps a little. But lo! You spy in these magazines, these beautiful magazines, that Chanel sells perfume and make-up, and these are not out of reach. Quite accessible really, much more affordable than the handbags on which you would never spend that kind of money. So you spray the perfume, and it is lovely, and you wear the make up and others ask you what it is, and you reply "oh it's Chanel" and they ooh and ahh. And now you are part of it, in just a small way, part of that world, and you think, "Maybe I could afford a handbag, if I save up for a year or so, and they are so very beautiful" And other things have been changing too, you have learned from these magazines and have been putting more effort into your appearance, your clothes, it might not be designer, but you have the eye now, you have that understanding.
When you walk into that store to buy your first Chanel handbag a year from now, the girl does not treat you as an outsider, she sees, she knows. You see, she went through this all herself a long time before.