So don't buy Amazon shares. Jeff Bezos is an innovative maniac always looking for the next hit and willing to gamble big. Amazon is down $100 since 2013, but if you are longer term (multi-year investor) that bought in Dec 2012 you are still up $50 a share or you still made 15% or 7.5% per year. Sounds pretty good to me. Seriously, if you want to cry go look at energy companies right now.
It is just whining from people who want more, more, more. We hear it time and time again: Apple isn't giving us important shareholders enough money, Jeff Bezos isn't giving us investors enough money. We want more, we're important, we're shareholders. Go buy a dividend stock and be quiet. It is a stock, there is no such thing as a sure thing. Just ask everyone who lost 10-years of retirement savings as the banks crashed the world economy and then were bailed out by the US Government. So much for the invisible hand of the market.