Seriously. You can get some coverage OTA. No worries. If that's not compelling, it's not our job to pay NBC more. It's theirs to make the best of the material they signed a deal on.
Seems to me, writing an exclusive means they can deliver. What they are doing is trying to make the most money, not actually delivering the games.
And that's fair, but not my or your problem. And it's up to them to present value to the Olympics. If we don't watch, the games get less relevant, and at the end of the day, NBC didn't deliver.
Besides, the Russian stand on homophobia really doesn't add a lot of value there either. Tons of people aren't going to pay up, but they would watch and support athletes who worked hard to participate.
I'll gladly watch the games and view the ADS they deliver OTA. If they can't do that, they don't have me as a product to sell and I recommend you do the same.