"Apple didn't come from behind in the smartphone market. They created the market. " Well, that's one view into the reality distortion field.
Both the iPod and iPhone so dramatically outclassed and outsold the existing devices in their respective categories that it seems fair to say they "created" those markets. The iPod achieved a measure of market dominance that's almost unheard of. The "MP3 player market" ceased to be something people talked about anymore, because there wasn't really a market. It was mostly just iPods. And Apple's only real competition in the smartphone market is a platform that didn't exist in the earlier market, and was specifically redesigned from the ground up before its release to copy the iPhone's most important features as closely as it could. Which is to say, the market that presently exists is a market for devices that didn't exist before Apple introduced them and which doesn't include substantial numbers of the sort of devices that previously constituted the smartphone market.