Was there ever a time this wasn't true?
Maybe five to ten years ago or so. I think that bandwidth shot up around then, which left us with a brief respite before people started demanding more data with the more bandwidth that they then had. At least, that's the way it seems to me. I was pretty happy with my bandwidth around then. I know that bandwidth has gone up since then, but that the demand for content has gone up more.
That's just my perception, though. YMMV.
At the same time, it seems like some things don't move or don't move much. Video seems to have settled in at around 4-8 Mbit/sec, which even works on some of the lower tiers of Internet service.
That, however, naturally leads me to the next point: Most Internet access isn't symmetrical, and hasn't been since 33.6k modems. I bought the particular level of service I have because I mix audio and video as a side-gig, and I need the outbound bandwidth. This solution from Amazon provides just exactly that, just the latency is kind of high.