Reuters reports that YouTube will be partnering with Amazon and iTunes to provide the ability to purchase games and songs
that are in or related to YouTube's hosted videos. For example, watching footage from Spore
will bring up a link to purchase the actual game through Amazon. The sales revenue will be shared. In related news, Google has launched a public beta
for their in-game advertising software based on Adsense. "Google is initially targeting the sweet spot for its technology: games based in Adobe's Flash platform and which run in a web browser with no download. ... [Christian Oestlien, senior product manager at Google] said that Google's advertisers can use the software to insert ads into games or videos for YouTube, making the ads more versatile. Developers of games can use Flash software development kits to designate the points in a game that make an 'ad request.'"