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Comment: Re:A paradox? (Score 1) 207

by Peter Bortas (#43289365) Attached to: No "Ungoogleable" In Swedish Lexicon, Thanks to Google

The Swedish Language Council does not define words, they document how words are currently being used. Unlike say France, Sweden does not have an opinion on how it's citizens uses and forms the language.

This also means that when your word turns up on the list the fight for any trademark is pretty much lost. Google might have made the case that most people in Sweden use Google and thus most people really mean Google. By now they are fucked though, every Swedish journalist and blogger will use it in the generic sense just to spite Google.

Promising costs nothing, it's the delivering that kills you.

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