Sure - and we take our data very seriously - really, I doubt we'd last long as a telco if we didn't. But the underlying fact is that the data needs systems, your data sits in databases, that in turn reside on servers - hopefully virtual servers that can be moved around to minimise downtime and impact, but still systems at the end of the day.
The new way of thinking is certainly going to be more data orientated in the future, and for sure, there are still a lot of improvements to be done, but there is certainly no lack of focus in that area of the business already - in fact any company that has a data warehousing team to take care of the long term broad reporting needs of the business is already well aware of the importance of data.
In the future there'll be more focus on data (security) protection in the world of IT - we're already mostly past the days where people are only just starting to think about the implications of data loss and data mining for information though. There is a lot of work that can be done in controlling data access, and ensuring that all data has the appropriate levels of protection, and that it is managed in the correct way, I agree with you 100% there.