and someone to take their money willingly.
True indeed... though it's kind of funny that all this ink and hot air is being wasted over "naming" rights.
Hell, if "naming" something were permanent and enforceable, we'd all still be living on Terra right now instead of Earth... and outside of SciFi novels, well, that ain't happening.
Tomorrow morning I could hereby re-name North America "Peanut Butter Sandwich", and if I could convince enough of my fellow inhabitants to do the same, we'd be living in USPBS. Instead, we live on a continent named by some obscure cartographer back in the 16th Century who was giving props to some dude who saw part of it and went home.
'course the real fun begins when you get more than one language involved. Just ask the Germans/Allegmainoise(sp?)/Deutschlaender/etc...