I'm 100% positive that that's absolutely not what happened. Funny sense of re-writing reality you have there. I've heard a term for that before, I'm sure you bandied it about before...
RTFA. That is exactly what happened, well at least the spirit of things. They told the publishers that they could set their own prices, but no one is allowed to sell for lower. This helped Apple, since they didn't have to fight over price (with their ridiculous mark-up) with Amazon (with their huge market share, and existing infrastructure, and contracts). It didn't do much to Amazon. But it screwed consumers.
90% to 60%, and no longer able to bully the publishers around to the same extent as before. I don't know how you can think that doesn't count as being "hurt". Perhaps if that three-letter term I referenced above would come to me, what is it?...
So basic economics is only useful as long as it doesn't hurt your favorite company? Amazon had a larger customer base, more infrastructure, more experience, more contacts, and thus more buying power. Normally this would mean they could leverage lower prices. But... being that this wasn't good for Apple, this is wrong now?
None of this really matters though, all that matters is if Apple actually engaged in price fixing. Which is illegal. And has been for a long time. Nintendo got busted for it in the 80's. The RIAA got busted in the 90's. So if Apple did the same thing, they should get busted now. Being a bully is legal. Price fixing isn't. Look up the definition of "price fixing", look up the actual facts of the case... This is all that matters, not what you feel about Amazon, or Apple.
You mean how I now have more plentiful options for eBooks? Wow, I'm soooooo hurt!
Before this there were multiple sources of ebooks. But... and this is all that matters to me, they were at different prices. Amazon might be cheaper, or Kobo, or Barnes and Noble, or... even Apple. Now we might have more sources, but who cares, they all cost the same (too much). Not that it matters to me anymore, I refuse to buy ebooks until they actually cost as much as I see their worth (less than actual books, since they aren't material, I don't own them, they aren't permanent, and I can't share them, and if Apple or whoever don't like me they can make them go away). Back before Apple screwed us, I loved them. Now... I'm waiting for the law, or publishers, to realize that the writing is on the wall.
They've offered products which I've willingly paid for.
At an artificially inflated price. And you have no choice than to pay that price, unlike almost any other product in the world. The real book, I can get cheaper, I can get discounted, I can get as a loss-leader, I can get clearance, I can get second hand, or at near wholesale... The ebook, I can't.