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Google's Struggle To Reach Authors — of Every Book Ever Written 153

eldavojohn writes "There's no lack of news surrounding the settlement of Google's controversial move to digitize books — but how do you even start this endeavor? A New York Times story reveals the obstacles they face just to get the word out that they want to settle with publishers and authors everywhere. They turned to a world-wide ad campaign to start the $125 million settlement process and they're spending $7 million to $8 million in paper print ads and telephone hot-lines (handling 80+ languages) to reach as many people as possible. From the article: 'We looked at how many books were published in various areas and we knew from the plaintiffs and Google that 30 percent were published in the US, 30 percent in industrialized countries. The rest of the world is the rest.' That's quite the herculean task! Hopefully Google's efforts in digitizing books will breathe new life and revenue into authors and publishers the world over."

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