from the we-hardly-knew-ye dept.
FornaxChemica writes "In a surprise move, Google announced today, both on-site and in its blog, that it will permanently shut down its 3D virtual world, Lively, by the end of the year. This makes Lively one of Google's few scrapped products, and one of the most short-lived, too, barely lasting 6 months. No official reason was given, only that Google wants to 'prioritize [its] resources and focus more on [its] core search, ads and apps business.' Lively might have taken too much and given back too little, even by Google's standards."