I am however somewhat surprised by/skeptical about this story. How did the poster's name and info get associated w/ this? This sounds like an inside job or there's additional info missing from this story (which may be due to just trying to remain anonymous-ish).
Welcome to the future of advertising.
Nothing will stop them from filing their patent unless you are aware of their filing, and object.
Then, if you were to do something w/ your idea, they may very well sue you, regardless of their patent's invalidity, making the gamble that you'd rather settle than deal with the legal proceedings required to invalidate their patent.
These guys aren't doing it cause they're smart. They're doing it because they think there's easy money to be made, and it's a pain in the ass to defend yourself in court.
This behavor is called patent trolling. I figure any careful reader of Slashdot would recognize this modus operandi, given it's frequency in News for Nerds.
So what can i say?
You must be new here.