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Wal-Mart Is Pushing Compact Fluorescent Bulbs 923

While we all know from reading the internets that Wal-Mart is irredeemably evil, the world's largest retailer has committed to get compact fluorescent lightbulbs into 100 million homes this year. CFLs are found in only 6% of households today. These energy-saving bulbs use 75% less electricity than incandescents and produce far less greenhouse gas to manufacture and use. Wal-Mart seems determined to use its marketing prowess to do what hasn't successfully been done in the CFL's 25-year history: to convince consumers to pay more upfront for large savings over the product's lifetime.

e-credibility: the non-guaranteeable likelihood that the electronic data you're seeing is genuine rather than somebody's made-up crap. - Karl Lehenbauer