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The Aztecs had a long legacy of cannibalism as part of their religious ceremonies. It was considered (I assume by those not experiencing it) an honor to be killed and eaten as a token to their god(s).
After the Spanish came and forcefully converted the native American survivors to Roman Catholocism, the Aztecs adopted the stigma attached to cannibalism. However, they couldn't get enough of that porcine protein brought over from Europe. When asked about their focused consumption of pigs, the former people eaters replied with a simple answer: pigs taste like you and me.