If you make a big deal about pre order being available for a product on day X, and knowing full well there will be amazing demand, manage to fuck it up anyway, it's incredibly obnoxious. That's why people care, it's not a big deal, but it's stupid.
My problem lies in reconciling my gross habits with my net income. -- Errol Flynn Any man who has $10,000 left when he dies is a failure. -- Errol Flynn