Imagine you had to pay every time you wanted to watch a YouTube video? Like when you goto a movie, or order cable TV, I'll gladly wait 10sec & click skip...
If it takes 10 seconds of your time, then you're paying with your time.
If you're a professional making $50/hour, then 10 seconds of your time is worth $0.14. If you're a laborer making $10, then 10 seconds of your time is worth $0.03. That's just the time wasted, mind, not counting the fact that watching ads is essentially subjecting yourself to black magic, attempted mind control, and trying to put a value on your neurological integrity..
IMO, if ads stopped across all internet sites, or the online advertising industry completely collapsed. The internet as we know it, would be gone.
And since the Internet as we know it has become, thanks to scum-sucking advertizers, a hive of scum and villainy, little would be lost, and we could go about cleaning out the cruft and building something better. Fuck the online advertising industry with a rusty dildo.