The video game industry and media are not like other medias, this is particularly with regard to things like Previews and Reviews. As he mentions video game magazines are 1/3 or more filled with previews. Having worked in the print side of the video game media in the past I can tell you that you can't say anything negative about a product in a "preview" without being complained at by marketing managers, product managers and PR people all of whom will threaten to withdraw advertising or support from your publication if you continue to do so since the game is only a preview. Similarly relationships with game companies are always tense, generally speaking games are ranked on a scale of 5-10 not 1-10. A game rated 5 is as good as being ranked 0 since the average game (use gamerankings.com which indexes magazine and large website reviews as an example) gets around a 7. The reason this is the case has a lot to do with the fact that if a company comes back to you as a reviewer (or your editor) and says "We're upset our game was given score X" your editor can always say "Well, 5 out of ten is average" when in reality it's not.