....the big problem with online ads is that they use Adobe Flash, Oracle Java, etc. to render the online ad--and that results in dramatic slowdowns in rendering web pages, not to mention ending up being a vector for malware attacks.
If we are to solve this problem, the following needs to be done:
1. All ads must be created using HTML 5.0.
2. No autoplay of any media file. Only with user interaction can any media file be played.
3. No animation in the ad.
4. Ads must be limited to a reasonable banner size.
5. Strict bans on cross-site scripting.