This iconic American died yesterday aged 86."
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Submission Summary: 0 pending, 13 declined, 3 accepted (16 total, 18.75% accepted)
Data is big business for the numerati. US firm Acxiom keeps shopping and lifestyle data on some 200 million Americans. They know how much we paid for our house, what magazines we subscribe to, which books we buy and what vacations we take. The company purchases just about every bit of data about us that can be bought, and then sells selections of it to anyone out to target us in, say, political campaigns.
How do you know who knows and if they need to know what they know? Now where is my tinfoil hat!"
What the large print giveth, the small print taketh away.