For the most part this is an article written to people who don't read these articles and being read by people who don't need to read it.
The average knuckle dragging simian could not care less about any of this. They are just cattle chewing their consumer cud and waiting to be milked as per usual.
For the rest I bet that while most are on the "privacy bandwagon" very few of them take all the steps required to ensure their privacy.To me this does not mean that the system is wrong, just that people don't care about this as much as they make out...or at least as much as reported anyway.
I tend to look to actions, not words, when trying to discover what is going on in someone's brain jelly.