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Comment Re:What do you propose that they do? (Score 1) 628

And in that code - that the website controls, remember - they fire off four pings each time an ad is displayed. You, as the advertiser, have no true insight, and each website has no accountability into their traffic numbers.

Remember, you don't have a personal relationship with every website operator out there - your job is managing advertising for dozens of properties, ad networks, mobile, and maybe even non-internet mediums. Are you really going to agree to give money to a website on their word only?

Comment Re:No such thing (Score 1) 354

'Big' is relative; but the answer is no, they wouldn't. Sorry. I even just asked someone I personally know in that industry who said that they'd find that to be sketchy and would not run a campaign on a site that made such a demand - only for Amazon do they make such an exception. Not many websites are Amazon.

Online advertising just doesn't work that way.

Comment Re:No such thing (Score 1) 354

The problem is that you seem to think that the "virtual" world somehow is different than the "real" world.

Except it really is.

I'm not claiming what I did was necessarily the 'correct' answer, I was just relaying what it "was". However, you continue to insist that your way is the only proper way to do things - except many of your assumptions remind me a lot of the RIAA/MPAA arguments. It's a different medium. In an age where verification of impressions and clicks is possible, that's what advertisers are going to ask for. If I went to any of the larger entities and said "Hey I want you to buy ad space for $5K and you'll get a million impressions", do you really think they're going to just take my (or anyone's) word for it?

Comment Re:No such thing (Score 1) 354

Uhhh. I had a very successful 5 years on ad networks. I explained that only after the mass proliferation of adblock did it become an issue. I don't see how "selling ad space directly" would have changed that, because the ad blocking would have prevented those impressions, too.

Early adblock blindly removed everything that had the dimensions of an ad, or were served with specific hostnames or URLs. You don't actually know how any of this works, do you?

Comment Re: No such thing (Score 1) 354

In theory, ads aren't necessary to survive, this is true. But money is still required to create and sustain these websites, and in practice, direct subscription payment has not always proven successful. Good luck getting Reddit users to pay a fee to post, especially when many of them are intentional throwaway accounts.

I still maintain that it benefit Pre-Google YouTube to have ads over subscriptions. The entire idea of YouTube was to quickly get videos up and out to the world. Putting that behind a paywall, especially back before it had the clout it does now, would have been suicide at the time.

Comment Re:No such thing (Score 1) 354

Well, 'useful' to you may or may not be 'useful' to others.

I agree that those who directly sell products would still be around. I said exactly as much. But it doesn't make them 'not ads'.

That's great that SoylentNews can survive on donations. It looks like they require $6K/yr? ($3K per 6 months? Although the previous 6/mo was only $2K.. so not sure what it is, long-term). Either way, I'm admittedly very impressed they can consistently make that.

But you're forgetting YouTube (pre-Google - without ads, they wouldn't have been around for Google to buy). Imgur. Reddit. Twitch (pre-whoeverthefuckownsthem now). Similarly, there are several dozen websites related to gaming (that aren't exclusively "journalism") I can rattle off that exist solely on ads. Even some of the oldschool sites I visited in my youth like Stileproject (before it jumped the shark) or SomethingAwful, which are entertainment and not "journalism", would never have lasted long without advertising revenue. Hell, even TPB has ads, because they have costs.

There are several-hundred million active domains of varying success. The internet doesn't exist solely on websites you know about.

Comment Re:No such thing (Score 1) 354

I've thought of malware stipulations before and intend on testing one if/when the next time I deal with an ad network.

But good luck telling someone you're going to charge them an ad impression for an unserved ad just because it didn't load in a specific amount of time; the very nature of the internet doesn't allow for that kind of guarantee.

Comment Re:No such thing (Score 1) 354

I did have tens of thousands of visitors. That's why I had ad space. I used ad networks because I did not have the resources (including time, thankyouverymuch) to track down every company, pitch them, and implement their unique tags (and they all had different ad tags to verify traffic). Because the ad network could pitch campaigns as a group (my site, plus a few other sites), we got access to companies I wouldn't have been able to approach on my own. In addition, about 35% of my traffic was outside the US. Unfortunately, advertising is regional, so an ad network helped a) fill impressions for international traffic, and b) handled the payments.

You're also assuming that I used some generic ad network. For much of the life of my site, I was using a network that specifically catered to media and gaming-related websites. This helped to get and serve relevant ads, and I had a higher degree of security because they weren't one of those mass-market networks who just serve whatever, with no oversight.

You continue with these dangerous assumptions that make me feel you're not really interested in learning how the real (virtual) world actually works. I'm really not as much of an outlier as you think.

Comment Re:No such thing (Score 1) 354

Ahhh, now I see the disconnect. Yeah, so online ads are nothing like print media, except the concept that you're selling 'real estate' for people to get their message out.

In the beginning, online ad tracking was to prevent fraud. This is also why they're served from the ad network and not the site itself. Otherwise, It would be trivial for me to say "Oh, man.. this month I had 4 million unique impressions!" when only four people ever visited the site. Has it gone way too far? Absolutely. The Ad industry greatly needs to change; there's no denying that. But it will always be here, as long as people are unwilling to directly pay for every single thing they consume.

"Worth it financially to hire a salesperson".. EL OH EL. I was a broke 24-year old with an unrelated full-time job that accidentally created something that blew up online. I absolutely did not have the resources to 'hire' anyone. The internet is a medium where traditional methods of business does not always apply. You cannot shoehorn your personal method of "how things should work", because it can turn on a dime.

Comment Re:No such thing (Score 1) 354

I was not running a business. You're oversimplifying again. It was a hobby that happened to fill a need in the community I served.

I still don't understand what the hell you're going on about "selling ads" - You mean buying ads for traffic to my site? I did for a while, but it was expensive and didn't give me the result I wanted - I was in a community where it was all word of mouth.

If you're talking about selling ad space, then obviously I already was. That's why I had advertisements on the site. They came from an ad network because they helped me reach other advertisers that I absolutely could not on my own. I'll also note that I never had a security problem with that ad network.

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