3DMark does not understand what it it measuring, gives scores out of thin air, and blames companies for trying not to LOSE points.
Imagine this situation:
Samsung Galaxy S4 with 8 cores 1.6GHz each: to say it simply: it has algorithms to suppress usage of all of them for 'normal' applications to save battery.
Note that the 8 core version has 4 cores at 1.6 GHz and another processor with 4 cores at 1.2 GHz. The quad core version has one processor at 1.9 GHz. The 8 core version only runs one of its CPU's at a time. When running a single-threaded benchmark it would be appropriate to only use one core. Other factors being the same, the one with the highest GHz should win that benchmark. If you use this one benchmark as the sole method to evaluate which phone is "better" then you don't really understand benchmarks.
And a ShittyPhone with a dual-core 1.8GHz each and no optimisations for battery life whatsoever.
Which one is better?
Why is this wrong? The benchmark detected exactly what it was designed to. The problem is not understanding the result and using the one benchmark as the overall indicator of quality. And what phone has no optimizations for battery life? (Other than the Samsung during benchmarks, that is...)
3DMark will give more points to the ShittyPhone, because as a single application it cannot utilize the power of Galaxy S4.
What does it mean? That 3DMark is just a shitty benchmark, and that's what it is.
This example is just for CPU power testing, but you can find such flaws in almost all 3DMark tests.
Creators of 3DMark do not have a clue how to test modern multicore smartphones, but they do not care and release their product.
The real problem? People use this shitty benchmark and judge product basing on the meaningless score it produces.
Why should Samsung LOSE customers because 3DMark lied to them?
It's better to 'cheat' this crappy software into being at least a bit more FAIR in judging their products.
Please cite how the creators of 3DMark do not have a clue how to test modern multicore smartphones. Saying "because I don't like the results" is not a citation.
Why do you think Samsung is losing customers because of this? Why should other cell phone manufacturers lose customers because Samsung lied to them?