I dislike the intrusive ads, but someone has to pay for good, insightful comment and reporting. I am willing to pay about $365 p.a. for unencumbered access to newspapers, magazines, and scholarly journals. I am not willing to pay $10 p.m. for every single one of these; especially to only read any article very occasionally or only once (I can't afford multiple thousand $s per year!).
Should the biggies (Times, Washington Post, Le Monde, Nature, The Economist, etc.) get together and set up such a system, I'm sure most of the rest would follow.
But: would anyone else pay?