waderoush writes "Physicist Shahriar Afshar is famous as the designer of the 'Afshar Experiment,' a study first described in 2004 that called into question Neils Bohr's observation that it's impossible to observe light's wave-like properties and its particle-like properties at the same time. Not surprisingly, the idea met with widespread resistance in the physics community. While he waits for the controversy to settle down, Afshar himself is taking a detour into the video game world. He's now the president and CTO of Immerz, a Cambridge, MA-based startup building an 'acousto-haptic' interface that drapes over a gamer's shoulders and turns video game sound into (literally) chest-pounding vibrations. Xconomy was allowed to test the device, and has the full story behind Afshar's unusual journey and the company's hopes for enhancing PC and console gamers' experience of action/adventure/first-person-shooter titles."