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+ - Small Restaurant Out-Maneuvers Yelp in Reviews War 1

Submitted by Anonymous Coward
An anonymous reader writes "Yelp has, for the past year or so, garnered a reputation for extorting businesses into paying for advertising on their site. Allegations include incessant calls for advertising contracts, automatic listing of a business, and suppressing good reviews should a business decide to opt out of paying Yelp for listing them. One small Italian trattoria, however, may have succeeded in flipping Yelp's legally sanctioned business practices in its favor. The owners of Botto Bistro in Redmond, CA, initially agreed to pay for advertising on Yelp one year ago apparently because they were tired of getting calls from Yelp's sales team. But even after buying advertising, the owners claim that they kept receiving calls. So they started a campaign to get as many one-star reviews as they could, even offering 25% discounts to customers. As of this writing they have 866, and a casual perusal of them reveals enthusiastic tongue-in-cheek support for the restaurant. One-star reviews, once Yelp's best scare tactic, is now this particular business's badge of quality. And they didn't even have to pay Yelp for it."

+ - Scientist Investigates Most Painful Body Locations for Bee Stings

Submitted by Hugh Pickens DOT Com
Hugh Pickens DOT Com (2995471) writes "Pain is notoriously difficult to quantify. Many pain-rating scales have been developed to bridge the gap between a patient’s perceived pain, and the medical practitioner who is trying to relieve the patient’s pain. One such scale is the Schmidt Sting Pain Index developed when Justin Schmidt judged the painfulness of stings from 78 species of Hymenopter.Schmidt’s 4-point scale ranges from 0, a sting that cannot penetrate the skin, to 4, the most painful insect sting known. Only the bullet ant, Paraponera clavata, and the tarantula hawk, Pepsis grossa, were awarded a painfulness of 4 . Now Rod McPhee reports at the Mirror that Michael Smith – a postgraduate studying bee behavior at Cornell decided to explore how pain affects different body parts by forcing insects to sting him 190 times, literally from head to toe, over five weeks. “We speculated it probably really would hurt to get stung in the testicles. Two days later, by chance, I did get stung there. But I was really surprised that it didn’t hurt as much as I thought it would.” Smith, who previously studied bee-keeping at United World College of the Atlantic, took agitated bees in forceps and applied them to 25 different areas of his body. He then rated the resulting pain from zero to ten. The results? Although his testicles were the fourth worst place to be stung – with a pain rating of 7.0 – that was only equally as painful as being stung in the palm and the cheek. The penis was only marginally more uncomfortable with a 7.3 rating. His nostril with a rating of 9.0 was the most painful, with the upper lip not far behind on 8.7. “If you’re stung in the nose and the penis, you’re going to want more stings to the penis, over the nose –if you’re forced to choose. There’s definitely no crossing of wires of pleasure and pain down there. It’s painful. Getting stung on the nose is a whole body experience. Your body really reacts. You’re sneezing and wheezing and snot is just dribbling out. It’s electric and pulsating.""

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