I'm not a real fan of Chrome especially in terms of the tracking crap, chromium on the other hand I do like but it's never out of a non-stable release state. But I guess I can live with that. So I guess it's good bye Firefox, and off to hunt more browsers maybe check out palemoons stability now, since I had some serious problems with it a few years ago, check out other browsers like Opera maybe even IE.
Shit like the 'force ads' is the death knell for FF though. $20 says that there will be no ad checking, and it'll become a massive vector for malware to boot.