I watched his Aurora demo, and much like the "Wolfram Language" that was brought up the other day, it didn't seem to be working at the same level as I do.
In the Aurora demo he made a To-Do list with his fake little HTML transform. That was fine, his list worked. But he didn't show changing the what the check-mark looked like. He didn't show us out to make it green. He didn't show us how to make the page behind it a different color, or the font-size marginally larger.
Sure, the concept of a To-Do list can be done in a few words of a high-level language...but that a program does not make. There is an infinitesimal number of other decisions/other command that must be defined and described. In the end, his cute little program would have to be just as long and complex as any JS or PHP script that did the same thing.
Perhaps he's just selling the 'Live Data' or the point-and-click editor, but as a programmer, (and him being a programmer) I find it disingenuous for him to present that as a replacement for the kind of detail and control that's necessary to actually accomplish the requirements of a customer.