GPU's (and their drivers) have often been written to specifically perform well on the benchmark tests.
ISP's and mobile carriers have structured their bandwidth to perform better in 'speed test' situations then they do under normal usage.
The way it's always been explained to me is that a corporation has no responsibility other than to the share-holders. "Maximize Profits" is the defining ethos. Perhaps this question is aimed at a lower level. When you're the specific programmer/engineer that is told, 'make the system lie' do you do it, or do you resign?
I'm often in that situation when writing analytics software. "These numbers aren't what we want to see can you work around this set of data that doesn't conform?" I'll explain my position about how I need to represent all the data, and if you think it's incorrect, fix the data rather than having the program lie. However, they are never that interested. Polite refusals aren't enough.