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China

Genome Researchers Wants Your Genes 165

Posted by Soulskill
from the you-say-intelligence-genes-i-say-smarty-pants dept.
An anonymous reader writes "The Beijing Genomics Institute (BGI) is looking for smart volunteers to donate their genes for analysis. They are seeking subjects with high intelligence; you can only qualify if you got a high score in SAT/ACT/GRE or got awards in competitions like Math/Physics Olympiads or TopCoder. They're also launching a drive to recruit US participants. Their first stop (PDF) appears to have been Google, which has run into trouble with the Chinese government. Also worth noting: BGI is registered in China as an 'Institutional Organization,' which by law requires it to report to a supervising governmental office or agency."
Government

House Panel Approves Bill Forcing ISPs To Log Users 277

Posted by Soulskill
from the uncle-sam-wants-to-know-you-better dept.
skids writes "Under the guise of fighting child pornography, the House Judiciary Committee approved legislation on Thursday that would require internet service providers to collect and retain records about Internet users' activity. The 19 to 10 vote represents a victory for conservative Republicans, who made data retention their first major technology initiative after last fall's elections. A last-minute rewrite of the bill expands the information that commercial Internet providers are required to store to include customers' names, addresses, phone numbers, credit card numbers, bank account numbers, and temporarily-assigned IP addresses. Per dissenting Rep. John Conyers (D-MI): 'The bill is mislabeled... This is not protecting children from Internet pornography. It's creating a database for everybody in this country for a lot of other purposes.'"

Comment: Re:Increases keyword bids, not click rates (Score 1) 250

by Lord_Dweomer (#33639592) Attached to: Did Google Go Instant Just To Show More Ads?
Interesting hypothesis. I have some other observations... I work at a paid search ad agency (one of the bigger ones) and directly manage several million in annual PPC spend. The day this rolled out we saw a big spike in impressions and a big drop in CTR and several days later that trend reversed, and then a few days after that it we saw a slight uptick in impressions and a 40% drop in CTR (with no optimizations having been made at that time).

Whether this is due to Google Instant or some other thing remains to be determined but SOMETHING had an impact on our data. We'll have to watch closely.

Comment: Re: Not that scary (Score 1) 344

by Lord_Dweomer (#33432418) Attached to: Retargeting Ads Stalk You For Weeks After You Shop

"No, no it's not. Advertisers and marketers get paid to lie, to push a specific point of view without regard to facts. Developers get paid to write code. These are not the same thing at all. One is being deceptive and unethical for pay. The other is writing code for pay. You say that you do your own design and development. Well then, please, please, please, stop doing marketing and switch to that full time. We'll all be better off."

Let me be clear. You do not know me. You do not know the details of my job or even my industry as clearly illustrated by your ignorant posts. I do not lie and and I am a marketer. Putting up an add for a vet saying "Get veterinary help 24/7" is not lying and I really find it troubling that you are unable to see that. Additionally, you say "without regard to facts" which shows you have zero knowledge of truth in advertising laws which apply to all marketers and advertisers who promote within the US

To your second point...if I designed and developed full time and did not market what I made, nobody would find out about it, and I would not be able to afford to continue doing it. You are very naive if you believe the "build it and they will come" mantra. I'm going to go out on a limb here and assume you are an under-appreciated developer for a company that has a marketing and sales department that may look down on you, but without whom you would be out of a job because your company would go out of business. I am NOT saying marketing folks are better than developers or anything like that. I believe in respecting people for their skills, and treating them as I would like to be treated. But on the flip side, I certainly don't think developers deserve to be put up on a pedestal like you are doing.

Comment: Re: Not that scary (Score 3, Insightful) 344

by Lord_Dweomer (#33415732) Attached to: Retargeting Ads Stalk You For Weeks After You Shop

"some people click on them. usually feeble old grannies, young kids who don't know (yet) any better and imbeciles who will never learn and the odd republican here and there."

What about all your fellow slashdotters? You realize this site survives because of ads right? SOMEBODY must be clicking on those ads about servers, geek toys, etc.

And what about ads on sites like Ars Technica, or any industry website? Are those people all feeble old grannies and young kids who don't know any better? Also, what does someone's political affiliation have to do with anything?

Man, when /. posts a story on advertising all the whackos come out of the woodwork.

Comment: Re: Not that scary (Score 1) 344

by Lord_Dweomer (#33415706) Attached to: Retargeting Ads Stalk You For Weeks After You Shop
Trolls amuse me sometimes with their completely lack of understanding of the thing they are trolling about.

Legally, Amazon is allowed to send you email once YOU PROVIDE YOUR EMAIL ADDRESS TO THEM. Don't provide it? No email. Once you get one, all you have to do is click the unsubscribe link at the bottom, confirm your unsubscription on the resulting page and THAT IS IT. After that they are not allowed to legally email you again as they have to add your email address to their suppression list.

Your claim about the process makes it evident you have never attempted to unsubscribe and have absolutely zero understanding of the laws and best practices around email marketing.

Oh, and I'd really like you to explain how being open to learning about new products/services that exist in the world makes me a sheep. I am positive you would be unable to 100% guarantee that you've never made a purchasing decision in your entire life where your initial awareness of the product/offering was sparked by an ad. To claim otherwise is just not believable.

But I'm done with this argument as I have a life and a job you obviously have too much time on your hands if you are sitting their agonizing about advertising that is very easy for you to avoid without having to complicate things as much as you have.

Comment: Re: Not that scary (Score 1) 344

by Lord_Dweomer (#33415590) Attached to: Retargeting Ads Stalk You For Weeks After You Shop
I called it out first thing as a disclaimer because I may be biased. That said, I also pointed it out because it means I am also MUCH more informed about the technical, legal, and ethical details around this area of advertising compared to most others.

Now you say that the only people that like them are people in advertising, but guess what...we're not stupid. We do things by the numbers and if people overwhelmingly didn't like them and respond, we wouldn't be wasting our money. People who ignore ads in general are not people we want to target anyway--we want nothing to do with you since you are a waste of marketing dollars.

Oh, and while I'm not personally a fan of the adblock detector scripts, I think the bigger question you should pose is why the site in question cannot find a better business model or offer something of significant enough value where they can charge for their content rather than rely on advertising.

Comment: Re: Not that scary (Score 1) 344

by Lord_Dweomer (#33415524) Attached to: Retargeting Ads Stalk You For Weeks After You Shop
I'm sure the thousands of people that are employed at my particular Client's company are very upset that they have jobs in part due to me successfully marketing their company's services--which, and here's the kicker, is veterinary care. Real evil there.

Why do you want me to stop making people aware that they should have their pet checked for fleas and get their shots? Do you hate puppies? Personally, I can sleep well at night because for example...I've helped a couple who just adopted a kitten from a shelter get the appropriate healthcare for that kitten to ensure it has a happy, healthy life. Or that I've helped someone whose dog was just hit by a car find the nearest animal hospital to save their pet's life.

Oh, and I'd warrant that there are plenty of people on Slashdot who click ads and take action based on them (as proven by the fact that /. has survived this long on mostly advertising). That's pretty ballsy of you to call all those fellow slashdotters knuckle-draggers but I'm sure they appreciate it because you know what is best for everyone. Really--crawl back under your bridge troll.

Comment: Re: Not that scary (Score 1) 344

by Lord_Dweomer (#33415424) Attached to: Retargeting Ads Stalk You For Weeks After You Shop
I'm not going to pretend that some less-savvy or possibly unethical marketers try to be sneaky and "trick" people into clicking their ads, but I'm not going to generalize based off that small percentage just like I wouldn't generalize based on the small percentage of developers that write malicious code.

People who write ads that trick people into clicking are doing so in the hope that their offer is general enough where they just need eyeballs. Smart marketers don't want to waste their dollars and only try to show their stuff to people who are interested. By nature of what it is, display marketing does just that.

There are many brilliant people who find these ads interesting enough to click and then convert into a sale or a lead. It is unfortunate that you would call so many smart people (many of whom I'm sure are fellow slashdotters) stupid and gullible. Don't be so childish and narrow in your viewpoints. You don't speak for everybody on Slashdot and you sure as hell don't speak for the rest of the consumer population.

Short people get rained on last.

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