Comment: Re:riding the gravy train (Score 1) 251
And they're naming their lunar exploration company after
"Shackleton's life was generally restless and unfulfilled. In his search for rapid pathways to wealth and security he launched many business ventures and other money-making schemes, none of which prospered. His financial affairs were generally muddled; when he died he was heavily in debt." [ Wikipedia ]
Might want to talk to your marketing guys about that one...