Comment: Re:Hmm... (Score 1) 65
That's exactly my point. Intel got their power/performance on par with ARM, and the customer-facing experience is seamless, so if they have a compelling phone, people will buy it anyhow.
That said, I'd point out how successful the Centrino branding was. Consumers did care that they got a Centrino laptop. They didn't know what Centrino was, or what it implied, but they knew they wanted it. Something similar with "ultrabook" is being attempted now. You don't need consumers to care about the technical stuff to sell them on something. If Intel can do a successful marketing campaign about how phones with Intel chips are somehow better (not for technical reasons, but because it's "the thing to have")...